Ambient Scenting and Scent Marketing
Scenting has been proven to enhance guests and customers experience leading to increased patronage and directly influencing how your hotel, club or business is remembered resulting in increased repeat business and referrals.
Scenting in various forms has been used for centuries to remediate odours with varying degrees of success.
Of all the senses, our sense of smell is the most powerful trigger of memory and emotion. Overseas research studies have shown the positive effects of strategic scents on consumer behaviour.
Click here to read a study by Dr Alan Hirsch on the effects of ambient scenting in casinos.
Scent Marketing Benefits
- Fragrances, like music, can enhance ambience and set mood. Unlike music, however, scent can also affect physical wellbeing and offer therapeutic benefits.
- Different types of scent create different feelings. Essential oils can be used to promote relaxation, reduce stress, enhance work performance, improve alertness and energise.
Emerging technology has now made it possible to scent both small and large areas with relative ease.
Our range of Sensaroma Ambient Scenting AirQ delivery systems use patented diffusion technology. We also stock odour control systems for a positive air aroma. With a wide range of fragrances to choose from, these systems are ideally suited to many applications, and are limited only by your imagination.
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